Roar Media

  It’s a dirty little secret within the public relations industry that more than a few well known agencies rarely ever have a plan. What they do have is a media list. A list of every reporter they have ever been in contact with and many that they’ve never interacted with but their database tells them that they   might   be relevant contacts. What these agencies do to get media attention is to take their client’s latest news release and blast it out to every contact on that list. Then, they sit back and pray they get some interest. In the industry this is known as the spray and pray approach. Believe it or not, this can be effective, but only deceptively so. See, there’s no doubt that a few reporters are likely to respond to this methodology and reply with some interest to a mass email. The client might even get a few articles to publish with their news. The real question, however, is at what cost? What are these agencies leaving on the table? The answer, unfortunately, is...

  Top Travel Marketing Trends for Success: Going Direct-to-Consumer, Influencers, Data Analytics and Full Funnel Marketing 2024 promises to be a pivotal year in hospitality marketing as hoteliers navigate a volatile economy, rising inflation and an election year. . Let’s explore what we expect to be the key marketing drivers for this coming year, focusing on the potential of Direct-to-Consumer (D2C) bookings, the impactful role of influencers, the benefits of full-funnel marketing and leveraging data analytics for informed decision-making Direct-to-Consumer (D2C) Gains Importance: The hospitality industry is witnessing a paradigm shift with brands increasingly adopting D2C models. Statistics reveal that by 2024, D2C sales are expected to contribute north of 30% of total hospitality revenue. Rebecca Hausen, Senior Director of Account Services at Roar Media emphasizes how these business models can help travel and leisure brands boost bottom line profitability, drive direct-to-consume...

  Harnessing Data Insights to Understand Guest Preferences, Personalize Experiences, and Increase Bookings The hospitality industry thrives on creating unforgettable experiences for their guests. In today’s digital age, crafting those experiences requires going beyond plush towels and quality service. The key lies in understanding your potential guests on a deeper level – and that’s where  data analytics  comes in. Data: The Rosetta Stone of Guest Insights Imagine being able to decipher every guest interaction – from website browsing to in-app purchases. This isn’t wishful thinking; it’s the power of data analytics. By analyzing guest behavior, hospitality brands can  uncover hidden trends, anticipate needs, and personalize experiences  for maximum impact. What Does Your Data Tell You? Data analytics goes beyond room bookings and occupancy rates. It paints a vivid picture of travelers’ desires. “Data is the new currency in the hospitality industry,” says Esteban...