Situation: Building Sales Velocity with Social Media

 iageo markets and sells premium alcoholic drinks, including spirits and beer. The Diageo “incubator brand” marketing team sought to introduce, market, and sell two nascent brands, including SIA, a scotch whisky blend, and Kikori, a Japanese whiskey. Both brands lacked a clear brand and content strategy , had limited creative assets, and a weak social media presence. Diageo wished to clearly define the brand positioning, create a new VIS, refresh the content strategy and increase sales in key markets.  The challenge? The spirit industry is a highly competitive, overly saturated market, and the partnership ensued just a few weeks before the crucial holiday season, so Roar Media had quite a challenge to deliver well – and fast. 

Approach: Distinct Branding and Content Drive Engagement

Roar Media created a well-researched, comprehensive brand and content strategy and within weeks, successfully organized and executed large scale photo and video shoots, delivering best-in-class content for the critical holiday sales periods. Thanks to a highly successful organic and paid social media strategy, the two brands were able to meet and exceed their marketing and sales goals. Now, the Roar Team is also working on creating a new website for both brands and supporting PR and online and in-store activations, which will bring the brand and content strategy to life across all touchpoints.

source:https://justpaste.it/g7eeg

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